Amsterdam, September 22, 2016 – The third edition of the Global Denim Awards, made possible by e3 cotton, takes place on October 26 in Amsterdam. Before announcing the 11 participating fashion designers and progressive denim mills next week, we proudly present this year’s jury. They bring their years of denim expertise to Global Denim Awards — the world’s premier platform for the future of denim design, sustainability and craftsmanship.

The 11 collections that result from the collaborations between selected mills and designers, will be judged by a jury of international denim experts on the overall look, the innovative nature of the design, and the creative use of denim. The winning designer will receive a €10,000 award. An additional award goes to the mill with the most innovative fabric. The winning collection will then be exhibited at Kingpins Shows in New York City and Hong Kong, before returning to Amsterdam for Denim Days 2017.

Without further ado, here are this year’s top-tier denim experts who will judge the 11 capsule collections. Each member is available for interviews at the event. You can find more details about press opportunities at the bottom of this press release.


Amy Leverton has been working in the denim industry since 2003; for four years as a denim and casual wear designer and the last 8 years in trend forecasting and consultancy. Her job involves many aspects of the denim market; she covers over 15 industry trade shows and niche denim events per year, analyses street style, scours fashion week runway shows and hunts for obscure new brands. Since 2015, Leverton is also a best-selling author. Her book Denim Dudes, published by Laurence King, is one of the most successful books on denim ever. Leverton says: “I’m a big fan of the Global Denim Awards. The denim industry is a tight-knit community where the healthy competition in fact brings us all closer together. How great is it that once a year the whole community gets to work towards a common goal?”


Founded in London, Art Comes First was created by former Saville Row designer Sam Lambert and stylist Shaka Maidoh as a conceptual platform for both their formal work as a styling and designer duo, as well as for their non-commercial research and more art-oriented activities. Art Comes First has collaborated with brands such as PONY, Super Duper Hats, Spencer Hart, Ozwald Boateng, Kanye West, Yasiin Bey (formerly known as Mos Def), and Liberty Fairs, and created limited edition capsules like The Coal collection, presented at Harvey Nichols and United Arrows. Their own Avec Ces Freres menswear label is a line of “travelling tailoring by travelling tailors”. Their most recent collaboration was with Dutch denim label Denham, on a capsule collection in black denim.


Kelly Harrington has worked in the fashion industry since 2001, after graduating from Loughborough University in printed textiles. She has spent 14 years at Swedish Fashion chain H&M. Her job involves designing, trend forecasting, and setting up an inspirational vintage archive. She is often scouring vintage shops and flea markets around the world for inspiration or attending trade fairs, while analysing street style and fashion week trends. Kelly is always on the hunt for new niche brands and vintage shops, and regularly collaborates with denim brands from around the world. Kelly influences offline as well as online: This self-confessed denim junkie fuses her creative skills with her passion for denim on her rapidly growing Instagram project where she currently inspires over 30 000 followers daily.


Alex Jaspers, the Global Sales Director of Scotch & Soda and day-to-day denim aficionado, completes the list of this year’s Global Denim Awards jury. He’s been responsible for setting the strategic horizon of Amsterdams Blauw, the highly successful denim collection of Scotch & Soda, as well as working on the overall denim business and marketing strategies for this Amsterdam based global brand. His experience in fashion, denim and retail spans over 20 years now. “Global Denim Awards is a platform that gives ‘passionists’ in fashion the opportunity to work and excel in the most complex part of the fashion industry: the denim trade,” says Jaspers. “Participating in this platform as a designer just by itself is daring and inspiring… Denim is so versatile and complex it can drive you mad or give you great glory. My respect for the competitors is therefore even larger. I am honored to be in the jury to learn from them as denim always teaches you, and I hope I can give something of my expertise back to let them succeed in their dream.”

With the announcement of this year’s jury, we’re gearing up for much more. This Tuesday, September 27, we’re going to announce the participating designers and denim mills in both a press release and on An official invite will be sent on September 29 to selected media, or email if you want to convince us why you should be invited too.
A pre-event press presentation will take place on October 25, 2016 from 5-6pm at De Hallen Studios. Members of the press will receive a preview of the collections, and can meet the designers, mills and respective jury members.
For an appointment with a specific designer, mill, jury member or the co-founders, please email Tess Duinker:

Profiles of the participating jury, designers and mills will be made available on September 27 in the next press release and on

Dates, times & location
October 25, 17:00-18:00: Pre-event Press Meet
October 26, 20:30-22:00: Global Denim Awards
October 26, 22:00: Global Denim Awards afterparty

Location: De Hallen Studios, Hannie Dankbaarpassage 18, Amsterdam

Social Media:

The Global Denim Awards is made possible by e3 cotton and organised by HTNK, Kingpins Show and House of Denim. The event coincides with the Amsterdam edition of Kingpins Show.

About e3 cotton
e3 cotton is a transparent, environmentally responsible, economically viable and socially equitable program that provides stringent guidelines for farmers in the United States who grow Certified FiberMax® or authentic Stoneville® cotton. e3 cotton takes the Certified FiberMax® and authentic Stoneville® programs to the next level, which allow buyers to identify where their cotton was grown utilising a certification database maintained exclusively by Bayer CropScience.

About Kingpins
The Kingpins Show is an invitation-only, boutique denim sourcing show featuring a highly-edited selection of vendors. These include denim and sportswear fabric mills from the US, Japan, China, India, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico; wash houses; trim providers and makers of technology, wash chemicals and business solutions. Kingpins, which launched in 2004, produces biannual shows in New York, Hong Kong and Amsterdam, and an annual show in Los Angeles.

About HTNK
Known for its in-depth denim expertise, Amsterdam-based HTNK is a progressive recruitment & consultancy firm. HTNK’s core values focus on creating business through collaboration and quality match-making. HTNK was founded by Mariette Hoitink in 1997.

About House of Denim
The Amsterdam-based House of Denim Foundation is a platform for craftsmanship, sustainability and innovation in the denim industry. Through the development of education, innovation, enterprise and networking projects, it strives to make the world of jeans dryer, cleaner and smarter. House of Denim is based in Denim City, in De Hallen Amsterdam. Denim City is a centre for craftsmanship and innovation in the denim industry. It was founded to connect and inspire denim lovers and stakeholders, on their journey towards a dryer, cleaner and smarter industry: ‘Towards a Brighter Blue’.

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