Past Editions
Mills & Designers
  • 2014
  • 2015
  • 2016

Atlantic Mills

Michael Seiter


Founded in 2002, Atlantic Mills is a family-owned company experienced in trading in textiles from Japan and Italy. The mill, which started as a result of increased sales in the region where innovation was key, as well as the flexibility to be able to provide quicker service to customers, has been built on the experience of past generations of denims, coupled with newer innovations.

Atlantic Mills today produces roughly 2 million meters of denim a month, which includes one of the largest selvedge collections available world-wide. Atlantic Mills’ key focus is on premium fabric without sacrifice on cotton growth (we only use long-staple fiber), Japanese technique of indigo dyeing, and most importantly - construction without compromise.

Michael Seiter


Switzerland-based designer Michael Seiter heads up the denim and chino department at Holy Fashion Group. The brands under his leadership include Strellson, Joop! and Windsor. Prior to joining Holy Fashion Group, Seiter designed for Intersport Germany for seven years.