Amy Leverton has been working in the denim industry since 2003; for four years as a denim and casual wear designer and the last 8 years in trend forecasting and consultancy. Her job involves many aspects of the denim market; she covers over 15 industry trade shows and niche denim events per year, analyses street style, scours fashion week runway shows and hunts for obscure new brands. Since 2015, Leverton is also a best-selling author. Her book Denim Dudes, published by Laurence King, is one of the most successful books on denim ever. Leverton says: "I’m a big fan of the Global Denim Awards. The denim industry is a tight-knit community where the healthy competition in fact brings us all closer together. How great is it that once a year the whole community gets to work towards a common goal?"