Kelly Harrington has worked in the fashion industry since 2001, after graduating from Loughborough University in printed textiles. She has spent 14 years at Swedish Fashion chain H&M. Her job involves designing, trend forecasting, and setting up an inspirational vintage archive. She is often scouring vintage shops and flea markets around the world for inspiration or attending trade fairs, while analysing street style and fashion week trends. Kelly is always on the hunt for new niche brands and vintage shops, and regularly collaborates with denim brands from around the world. Kelly influences offline as well as online: This self-confessed denim junkie fuses her creative skills with her passion for denim on her rapidly growing Instagram project where she currently inspires over 30 000 followers daily.