Alex Jaspers

Scotch & Soda

Alex Jaspers, the Global Sales Director of Scotch & Soda and day-to-day denim aficionado, completes the list of this year’s Global Denim Awards jury. He’s been responsible for setting the strategic horizon of Amsterdams Blauw, the highly successful denim collection of Scotch & Soda, as well as working on the overall denim business and marketing strategies for this Amsterdam based global brand. His experience in fashion, denim and retail spans over 20 years now. "Global Denim Awards is a platform that gives ‘passionists’ in fashion the opportunity to work and excel in the most complex part of the fashion industry: the denim trade,” says Jaspers. “Participating in this platform as a designer just by itself is daring and inspiring… Denim is so versatile and complex it can drive you mad or give you great glory. My respect for the competitors is therefore even larger. I am honored to be in the jury to learn from them as denim always teaches you, and I hope I can give something of my expertise back to let them succeed in their dream."