Denim trade forms key element of Dutch-Italian trade mission

Global Denim Awards goes to Milan and hosts King and Queen of The Netherlands

Amsterdam, 8 June 2017 – As part of the Dutch trade mission to Italy, ‘Best of Both’ impact debates will take place involving Dutch and Italian denim industry leaders. In addition, a Global Denim Awards exhibition will be on display 17-23 June at the Triennale Di Milano. His Majesty King Willem-Alexander and Her Majesty Queen Máxima of The Netherlands will visit the exhibition as part of the mission. Mariette Hoitink, of fashion recruitment and consultancy agency HTNK and co-founder of House of Denim, will open the exhibition on 17 June and close it on 23 June with a tour for the Dutch Royal couple.

Trade Mission
Denim industry trade relations between Italy and The Netherlands have existed for many decades. Lilianne Ploumen, the Dutch Minister for Foreign Trade and Development Cooperation, will lead this Dutch trade mission to Italy. This mission focuses on opportunities for smart and sustainable solutions in agriculture & food, heritage, water and the creative sector. The mission’s overall goal is to promote trade, mutual investments and technological cooperation.

The mission coincides with a state visit to Italy by His Majesty King Willem-Alexander and Her Majesty Máxima. They will participate in various parts of the mission programme.

Exhibition Global Denim Awards
The Global Denim Awards exhibition is part of the official agenda of Camera Nazionale Della Moda Italiana. The exhibition will open on 17 June, the first day of Men’s Fashion Week in Milan, at the Triennale di Milano Design Museum.

Global Denim Awards links fashion design with technical innovation in denim by partnering emerging fashion designers with the most progressive denim mills worldwide. It has become the world’s premier platform for the future of denim design, innovation, sustainability and craftsmanship.

The Global Denim Awards Exhibition focuses on the Italian and Dutch collaborations over the last three years – thereby highlighting the best practices of Dutch-Italian co-creation. On display are the capsule collections of five designers (Jonathan Christopher, Alexandra Frida, EDITHMARCEL, Sartoria Diletto and Anbasja Blanken) and Italian denim mills (Candiani Denim, Berto Industria Tessile and ITV Denim).

The Dutch King and Queen will visit the exhibition on the last day, guided by Mariette Hoitink. The Royal Couple’s visit will be concluded with the signing of a partnership between Candiani Denim, Berto Industria Tessile & ITV Denim with House of Denim.

Location: Triennale Di Milano
Exclusive opening for press and invitees: 17 June, 18.00
Exhibition open to the public: 18-23 June, 10.30-20.30 – closed on Mondays

Best of Both: Impact Debates on Denim
During three impact debates, Dutch and Italian stakeholders from government, education and enterprise will discuss how to improve existing Italian and Dutch collaborations. Best practices will be presented and the topics to be discussed include sustainable and circular concepts and reshoring, as well as how to bring production back to Europe. The third debate will be lead by James Veenhoff, co-founder of House of Denim, and will focus on how to strengthen the Italian and Dutch denim industries.

‘Best of Both’ will conclude with a presentation of general conclusions to Dutch Minister Ploumen for Foreign Trade and the signing of a Memorandum Of Understanding (MOU).

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